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Description We get it, you are old school, your customers don’t do technology, your business runs on word of mouth and it will continue to do so. May I tell you that this kind of thinking will send you bankrupt! If you don’t believe me, ask the CEO of Blockbusters, they were forced to file for bankruptcy in 2010, you know why? Because they were not forward thinking and didn’t move with the times. You see, they too assumed all their customers would remain loyal, but they clearly didn’t and moved on to what was more convenient, and so will your customers if you don’t hurry up and get a website! If you want to know more, keep reading.
Technology Has Taken Over the World!
It’s a fact, technology has officially taken over the world! Fifty years ago, the average mind couldn’t imagine being able to speak to their loved ones over seas face to face without getting on a plane, but we can today. The internet is called the "world wide web" for a reason, the entire globe is connected by it! Amazon has made it possible for people to purchase products from any company in the world, companies even recruit employees from different countries and they are able to work for them online! Yes, it’s that deep!
According to a study conducted by B2B research firm, no less than 64% of small businesses own a website, and they have good reason to do so.
Websites Tell Potential Customers About Your Business
Let me tell you how word of mouth operates in this day and age. When someone says, "oh you should check out so and so, they sell really great socks," the first thing that person does is google the company and check out their website. Not only do they check out their website, they also do their research on what other people are saying about the company, and if its not favorable, they move onto the next! You see, we are living in an era where people are way too busy to trek all the way to a store to verify whether what their friend is saying is true, they pull out their mobile device and do their research on the spot. So, if you don’t have a website, these people won’t bother with your services because you are not easily accessible which means you have already lost an entire customer base.
Websites Bring in More Sales
As stated, people don’t have time to travel to your brick and mortar store to find out if you have what they need, they will just Google you, and if they like what they see, depending on the type of service you offer, they will either order it on the spot, or give you a call to arrange an appointment.
Websites Put you in Front of a Global Audience
The majority of companies don’t have the funds to set up shop in other countries; however, when you have a website, customers from anywhere in the world can reach you and purchase your products.
A Website Allows you to Market Yourself Online
Online marketing is the cheapest and most effective form of advertising, print advertising is slowly being phased out because with online marketing you can reach a wider audience. However, if you don’t have a website, this is impossible to do.
It is absolutely essential to the success of your business to have a website, you may still be in the race now, but it is only a matter of time before you are forced out. This article has only just scratched the surface about how important it is; however, take heed and start making arrangements to have one built immediately.
Need a website? Make your own version of a popular one that tailor fits your business needs. This is no different than creating and selling your own recipe for chocolate-chip cookies, under your own brand name. Why try to reinvent the wheel?
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