Amazon Marketing Cloud: What is it and What All it Offers

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Amazon is a goldmine of data accumulating details of every action a customer takes on the platform. Merchants have always been eager to get their hands on customer details but due to strict privacy and consumer-centric concerns, Amazon has avoided sharing any sensitive information. However, to meet their requirements, Amazon marketing services launched Amazon Marketing Cloud(AMC) in the Q4 of 2019. It enables advertisers to analyze Amazon’s advertising and retail data in detail and a secure and privacy-compliant manner.  Also Read: Five Amazon Listing Optimization Tips for 2020

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