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What is Responsive Web Design and Why It’s Important to Your Business?
A critical part of your online presence is ensuring your website is mobile-friendly. A lot of people rely on their smartphones to browse online instead of using a desktop computer. This means that having a mobile-friendly website is no longer an option, it is essential. In fact, Google would even penalize you and downgrade your rankings in mobile search results if your website is not responsive.
Magenta Design can build a professional mobile responsive website in no time. Contact our web design team in Toronto today for more information.
What is Responsive Web Design?
Responsive web design is all about building a website that responds to a visitor’s behavior based on screen size, orientation, and platform. This process involves building a site with a mixture of flexible grids, layouts, and layers.
As your web design agency in Toronto, we do this by making use of CSS media queries to create the desired look at each different resolution.
Essentially, a responsive website adapts to the screen of your visitor be it a desktop computer, a tablet or a smartphone. This means that the site would have no horizontal scrolling. Further, it would have adequate space for tapping targets and the text would be readable without the need to zoom.
Why Responsive Design is Important for Your Business
· Your target audience expects it. Mobile users expect a user-friendly experience even when browsing on mobile devices. So if your website is not mobile-friendly, your visitors will leave your website as soon as they land. A mobile responsive website will improve your reach to your target customers who use smaller devices such as smartphones and tablets.
· Improve sales. A consistent experience across different platforms, screens, and resolutions will help retain your visitors for a longer time thereby increasing your leads, sales and conversions.
· Good for SEO. When ranking a website, Google looks at a variety of parameters. Mobile-friendliness is the third most important parameter of all. In fact, Google went as far as to declare in November 2016 that it would crawl mobile versions of a site before the desktop version. If Google finds your site is not mobile-friendly, you are likely to lose rank in mobile search results.
Contact Magenta Web Design Toronto Today
Get in touch with our team today for a free, no-obligation website audit. We will look into your website and your analytics to identify what kind of an impact a mobile-friendly site can have on your business. Contact us today to kick-start a conversation.
Richmond Hill: 95 Mural Street, Suite 600, Richmond Hill, ON L4B 3G2
Markham: 3601 Hwy 7 East, Suite 1005, Markham, ON L3R 0M3
Vaughan: 290 Caldari Road, Vaughan, ON L4K 4J4