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In the edges of the Amazon rainforest, farmers have an easy way to make money: clear the land, and use it for cattle ranching, or soybean farming. Brazilian government data shows that more than 60% of deforested lands in Brazil are used for cattle pasture. Farmers need a sustainable form of income. When you shop with us, you provide that income for them to protect the trees, instead of burning down Amazonia for cattle ranching.