Difference Between Qualitative And Quantitative Analysis

Difference between qualitative and quantitative analysis research approaches are implied to seek new knowledge, yet the selection of the right approach needs more specific justifications. Consider two research topics - Establishment of the best change management model for the cosmetic market of the UAE to revive revenues in the post-COVID business initiatives OR Evaluate the effectiveness of Lewin's change management model to gain profitable margins in the post-COVID cosmetic market of the UAE.

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