Localisation Challenges in Software Development - Aussie Tra

Professional software localization ensures that you will expand your market reach and 
increase your customer satisfaction which will lead to greater uptake by others of the 
software product. It is the process used to adapt the software to both the language and 
culture of the end user, from appropriate standards of measurement to video and graphic 
designs. It involves not just translation, but also design changes so that the look of 
the software and its feel appear natural to the targeted user. Know more at 

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