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According to the latest report by GMI Research, Customer Data Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2020-2027. The customer data platform market examines the impact of the COVID-19 pandemic and illustrates that the market will have a sharp fallout in 2020, and will accelerate in 2021, growing at a higher growth rate from 2022 onwards. Customer Data Platform (CDP) refers to the platform that organizes and aggregates data related to the customers across various touchpoints and is widely used by different software systems and marketing businesses. The main objective of CDP is to collect the customer data information and combine it into unified customer profiles.