How to Write a Great Email Signature

Is your email signature sending the right message?

While it might seem like a small detail, your email signature reflects on both you and your brand — and it’s important to get it right. Doing so lends more authority to your outreach, and it can also have a major effect on your email response rates.

Here’s what you need to know about acing your sign-off, including some essential do’s and don’ts.

Why Your Email Signature Matters
There are a number of benefits to hitting the sweet spot with your email signature:

  • It tells recipients exactly who you are.
  • It further establishes brand identity.
  • It provides recipients with necessary contact information.
  • It provides your email with more authority.

From cold prospecting emails to brand newsletters, including a well thought-out signature is key to contact recognition, as well as to creating emails that convert.

Email Signature Do’s and Don’ts
Take the guesswork out of a great signature by following these do’s and don’ts.

  • Do link to your website. This gives recipients an easy way to connect your name to your brand.
  • Don’t forget the basics. Even the fanciest of signatures still need to include your name, job title, and a way to get in touch. A headshot can be a great addition too.
  • Do include links to social. Give your recipients a fast way to follow up — or give you a follow — on your social media pages.
  • Don’t use emojis (in most cases). An emoji may come off a bit too unprofessional, especially in certain industries.
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